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// The year is 2049…

PROJECT
NAYOM1

/

‘Project NAYOM1’ was a revolutionary collaborative phygital web3 project by Casadei & Another-1, creatively directed by Design Accelerator, shoe designer Ricardo Cook and artistically supported by 3D artist HardMetaCore, celebrating the 10-year anniversary of ‘The Blade’ Silhouette, which has been given a futuristic makeover and turned into an exclusive NFT collection sold alongside the 1000 pairs of limited edition ‘NAYOM1 Blade’ heels.

OUR CHALLENGE

PROJECT NAYOM1 was all about the modernization of a traditional Italian high-heel shoe powerhouse while creating exclusive ‘phygital’ products for an even more exclusive community of luxury digital fashion consumers.

NFT
COLLECTION

The Design
Challenge

The inspiration behind the collection comes from the holographic aesthetic that has been heavily influenced by the remake of the cult movie, The Blade Runner, set in a dystopian future Los Angeles of 2049, in which synthetic humans roam the planet while the discovery of a long-buried secret leads officer K to track down the former Blade Runner in order to prevent the downfall of humanity.

DIGITAL
ASSETS
OFFICIAL
CAMPAIGNS

Explore the archive of all campaigns we have done under “Project Nayom1” collaboration, and feel the future!

Campaigns Right Arrow
IRL
EVENT

The Idea behind
the show

We presented “PROJECT NAYOM1” in Via Durini, 24 during the Milan Fashion Week – SS23, through a revolutionary and immersive show that allowed the attendees to enjoy a “real life” experience, digitalised in a retro-futuristic metropolis among skyscrapers, mega screens and neon lights as well as a virtual space into Decentraland Metaverse, with a VR mask.

METAVERSE
EXPERIENCE
BLADE
HELL
Featured In

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