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The Exclusive handmade leather Shoes ⁠wearable in the metaverse, in the real-world, and tradable as NFTs.
‘NTR1-META” its a collaborative phygital sneakers project by Swappable & Another-1, creatively directed by Design Accelerator.

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OUR CHALLENGE

As a first ever phyhytal sneakers we were assigned to deliver the theme and complete storytelling, aside from creation of visual identity and online presence of its own.

NAMING &
BRAND IDENTITY

The
Inspiration

The NTR1-META sneakers are inspired by the magic of the changing Chameleon. Our team admires the human ability to change in the face of adversity, much like how the fascinating Chameleon morphs the colors of its skin cells to survive in the most difficult circumstances.

CHARACTERS
DESIGN

The Design
Process

The idea was to show the potential customers what was the process behind the creation of these phygital sneakers and constantly provide new interesting information. The figure of the Chameleon was first conceptualised in 2d, and then evolved in a 3d asset that was used first as a main identity of the brand and then used in Decentraland metaverse as an immersive experience.

OFFICIAL
CAMPAIGNS

Explore the archive of all campaigns we have done under “NTR1-META” collaboration, and feel the future!

Campaigns Right Arrow
SNEAKERS
COLLECTION

The Design
Collection

In collaboration with emerging Italian fashion designer Lucio Vanotti, we fused classic Italian design and abstraction through color, infact we developped 34 different color variations, according to our web 3.0 partners.

AR
FILTERS
Our Partners

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