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@NAYOM1__

NAYOM1 is a virtual fashion ambassador aim to promote the next generation of creative leaders while also raising awareness of web3.0, social good, and brand storytelling through her cutting-edge AI platform. At the heart of NAYOM1’s philosophy is innovation, sustainability, and social consciousness.

OUR CHALLENGE

In this project the aim was to design a virtual fashion ambassador that can be presents in multiple places simultaneously, modify her appearance according to place and event she is attending.

MFW – MILAN FASHION WEEK

@DIESEL (part1)

@ETRO

@NUMERO 21

@GCDS

EMPORIO ARMANI

@SHUTING QIU

@HAN KJOBENHAVN

@FENDI

@BLACK CARPET HAWORDS

@DIESEL (part2)

@BLUE MARINE

with @AnnaDelloRusso

The Design
Challenge

During Women’s Fall/Winter 2023 Fashion Weeks in Milan and Paris, passing also by NFT Paris, NAYOM1 made her debut as a virtual fashion ambassador, showcasing a range of virtual outfits according to the show or events she attended featuring futuristic technology, fashion knowledge, and social consciousness to the industry.

PFW – PARIS FASHION WEEK

NFT PARIS

@PALM ANGELS

@Y/PROJECT (part1)

@Y/PROJECT (part2)

NFT PARIS

@NAYOM1___

Our AR filters transformed the way Nayom1 interact with digital contents providing a consistent way to engage her audience enriching the community.

An interactive and realistic experiences, enhancing her personality trough a real customer engagement.

MILAN DESIGN WEEK

Featured In

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Design Accelerator

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