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DRIP-LAB it’s a phygital street fashion experiment, summoned to life by 5 miniature behemoths. A project by Another-1, Olmetex, Zoow24 and creatively directed by Design Accelerator.

OUR CHALLENGE

DRIP-LAB was all about Immortalise graffiti through blockchain technology, teaming up with street artists to combine the physical and digital realms.

CHARACTERS
DESIGN

ROOT

CRYMELON

KULT

REKT

EXTO

The Big Design Challenge for us was to meet collaboratively the Vision of the artist, Zoow, of his 5 characters.
The idea was to expand the narrative and design a new set of traits that fully represent the Dna of the subculture that they represent as well as to be digest and loved by web 3 community.

PFP
COLLECTION

The
Collection

The collection comprises 5555 with a backdrop of 1793 different backgrounds.
The characters boast 183 different traits including expressions, body colors, and special attributes. Additionally, there are 66 items of outwear, including sneakers, pants, and jackets, as well as 41 distinctive street toys that fully depict the characters’ lifestyles.

OFFICIAL
CAMPAIGNS

Explore the archive of all campaigns we have done under “Drip-Lab” collaboration, and feel the future!

Campaigns Right Arrow
DIGITAL
DESIGN

The “WRITER”
SHELL JACKET

The Concept behind the Drip-Lab jackets collection was to boasts a unique blend of physical and digital elements, or “phygital” features.
This particular release consists of a limited edition, highly sought-after drop of windbreaker jackets, that can perfectly embrace the lifestyle of the sytreet artists, featuring cutting-edge thermo reactive fabrics in five unique colorways, engineered for max-comfort while being wind and water resistant, with no stitching and no hydro penetration or loss of heat.

JACKET
PROTOTYPE

NFC
TECHNOLOGY

NFC authentication ensures exclusivity, while token-gated access reveals trading history, provenance, and immersive content like the PFP assets, the 3D jacket model, exclusive media, and so much more.

THERMO
FABRICS

The innovative thermo sensitive fabrics by Olmetex make these jackets stand out thanks to five captivating dual-colourways that change colors based on changes in temperature.

CUTTING-EDGE
TECHNOLOGY

The collection’s hidden feature enables the holder’s of the ‘Writer’s Jacket’ to access a 3D AR wearble that challanges standard fashion applications and will turn heads in the metaverse.

INSIDE LINING
CUSTOM PRINTS

These jackets showcase five captivating thermoreactive dual-colourways that feature the five monsters by ZOOW on the inside lining for a customized finish.

Featured In

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Design Accelerator

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